Information Technology and E-commerce

1. B2B (Business-to-Business) involves transactions between two companies.
2. B2C (Business-to-Consumer) involves transactions between a company and an individual customer.

💡 À retenir : Focus on the "end-user" to identify the model.

1. It protects customer data (credit cards, personal info).
2. It prevents financial fraud and maintains brand reputation.
3. It ensures the website stays online without hacking.

💡 À retenir : Cybersecurity is the foundation of trust in online business.

1. SEO stands for Search Engine Optimization.
2. It is the process of improving a website to increase its visibility on search engines like Google.
3. Higher visibility leads to more traffic and potential sales.

💡 À retenir : SEO = Visibility = More customers.

1. A traditional server is physical hardware located in your office.
2. Cloud computing provides services (storage, databases) over the internet from remote servers.
3. Cloud is more flexible and scalable.

💡 À retenir : Cloud = "On-demand" access via the internet.

1. It is a website or app where multiple third parties provide products or services.
2. The platform owner manages the transactions and user experience.
3. Examples include Amazon or Jumia.

💡 À retenir : E-marketplace is a digital hub for many sellers.

1. Not necessarily. Many businesses use an "omnichannel" approach.
2. They combine physical stores with online shops to reach more customers.
3. Physical stores offer a tactile experience that online shops cannot.

💡 À retenir : E-commerce is a complement, not always a replacement.

1. It is a technology that authorizes credit card payments for online retailers.
2. It acts as a bridge between the website and the bank.
3. It ensures the transaction is secure and encrypted.

💡 À retenir : Payment gateway = Digital cashier.

1. It helps companies analyze customer behavior.
2. It allows for personalized product recommendations.
3. It helps predict future market trends.

💡 À retenir : Data = Better decision making.

1. It is a cyber-attack where attackers pose as legitimate entities.
2. They send emails to steal sensitive data like passwords.
3. It is a major threat to e-commerce security.

💡 À retenir : Always verify the sender's email address.

1. UI (User Interface) is about the visual design (buttons, colors).
2. UX (User Experience) is about how the user feels and interacts with the site.
3. Both are essential for a successful e-commerce site.

💡 À retenir : UI is the look, UX is the feel.

1. It includes all steps from product manufacturing to delivery.
2. It involves logistics, inventory management, and shipping.
3. Efficient supply chain management reduces delivery time.

💡 À retenir : Supply chain = From factory to customer's door.

1. It converts data into a code that cannot be read by unauthorized parties.
2. Only the intended recipient has the key to decrypt it.
3. It is essential for protecting financial information.

💡 À retenir : Encryption = Digital padlock.